Identity & Experience · Brand Integration, Signage & Wayfinding
Your name, in light and steel.
Welcome to the Brand Lab — where identity leaves the slide deck and becomes something you can touch, read at ninety kilometres an hour, and follow through a building without asking anyone.
The Brand Lab · identity you can touch
The solution
A logo is a promise. A building keeps it.
Brand integration at the House of Ci means your identity is not applied to the architecture — it is built into it: the reception desk carries your monogram in brass, the corridors speak your typeface, and the tower signs your name across the skyline every night.
And because signage lives in two languages here, we design Arabic and Latin as equals — one rhythm, one weight, one voice — then engineer it to survive sun, sand and service life.
years of practice
linked solutions
cities, one house
accountable team
Room I · The Identity Bench
Where your brand takes physical form.
Six disciplines on one bench — graphics, materials and light, arguing until they agree.
Environmental graphics
Walls, floors and glass that carry the story without shouting it.
Material identity
Your palette translated into stone, metal, timber and weave.
Signage systems
One family of signs — from tower crown to door plate.
Digital surfaces
Screens and dynamic content designed as architecture, not decoration.
Placemaking icons
The landmark gesture people photograph — and navigate by.
Brand guardianship
Manuals, prototypes and audits that keep every future sign on-brand.
Room II · The Wayfinding Walk
Nobody should ever have to ask for directions.
Wayfinding is hospitality in disguise. We walk every journey your visitors will take — then sign it so clearly the building explains itself.
Map the journeys
Arrivals, VIPs, deliveries, evacuations — every path drawn and timed.
Name the places
A nomenclature people can hold in their head after one visit.
Design the family
Monoliths, blades, plates and pylons — one bloodline, every scale.
Prototype at scale
Full-size mockups stood in place before a single order is cut.
Install & align
Heights, sightlines and lighting checked sign by sign.
Audit & adjust
We watch real visitors move — then tune until nobody hesitates.
Room III · The Sign Shop
Letters with engineering degrees.
Behind every elegant letter is structure, wiring and weatherproofing — built in our shop, guaranteed in the sun.
Illuminated letters
Halo, face-lit and neon — even light, no hot spots, no shadows.
Etched & engraved
Brass, stone and glass marked to last generations.
Super graphics
Storey-high artwork applied to concrete, mesh and glazing.
Digital & LED
Ticker walls and media signs with content pipelines that outlive launch day.
Monoliths & pylons
Roadside landmarks engineered for wind, dust and decades.
Bilingual & accessible
Arabic-first typography, Braille and contrast — readable by everyone.
From tower crowns over Riyadh to museum door plates — the House of Ci has signed the region’s addresses in two alphabets, in ten cities, with one accountable team.
A brand is what the city reads at ninety.
Brand Integration, Signage & Wayfinding · House of Ci
Put your name where the city can read it.
One conversation maps your brief to the whole house — within days.