Showcase & Storytelling · Cinematic Set & Festival Production
Build the city the camera believes.
Welcome to the Media City — backlot streets, hangar-scale stages and festival nights. The House of Ci builds whole cinematic worlds, then rolls out the carpet to celebrate them.
The Media City · quiet on set at nine sharp
The solution
A film city is a real city with better lighting.
Cedrus International® House of Ci builds for the lens the way it builds for life: real streets, real walls, real staircases — engineered to be moved, struck and shot from any angle. Sets, soundstages, backlots and festival venues, delivered by the same house that raises towers and pavilions.
From AlUla’s canyons to NEOM’s media zone and Riyadh’s festival season, the Kingdom is writing cinema into its map. The House of Ci sets cinematic cities from the ground up — so a production lands with a script and leaves with a film.
years of practice
linked solutions
cities, one house
accountable team
Room I · The Backlot
Whole worlds, standing by for action.
Every wall built to be believed at four meters and moved in four minutes.
Backlot streets & standing sets
Souks, plazas and period streets engineered as real, reusable districts.
Soundstages & studio complexes
Hangar-scale volumes with silence, rigging and power to match any script.
Set design & construction
Art direction, carpentry, plaster and paint — from our own workshops.
A cultural setting is not a generic backdrop. From AlUla’s landscapes to Najdi architectural references, we develop scenic work around the production’s research and permissions. Festival spaces can extend that story through talks, workshops, performances and Saudi hospitality, coordinated with the content and event teams.
Props, wardrobe & workshops
The ten thousand small things that make a frame feel inhabited.
Location transformation
Real canyons, corniches and castles dressed, powered and permitted.
Screening rooms & post hubs
Grading suites and private cinemas where the picture comes home.
Room II · The Shoot
Six moves from script to wrap.
A production burns money by the hour. Our sets are built so the clock works for the director.
The breakdown
Script to sets, stages and locations — scene by scene, scheduled to the day.
The world build
Backlots and interiors rising in weeks, engineered as buildings.
The light
Sun rigged, night wired — every lux exactly where the director wants it.
The take
Silent floors, flying walls and crews that vanish on action.
The wrap
Struck overnight — or kept standing as a studio tour that earns.
The next picture
A backlot that pays rent between productions, ready for the sequel.
Room III · The Festival
Then we roll out the carpet.
The same house that builds the film’s world builds the night it premieres.
For Saudi cultural festivals in the Kingdom and abroad, we connect the stage program with performer preparation areas, rehearsal spaces, audience seating and hospitality areas. Talks, craft demonstrations and live performances are scheduled alongside screenings, giving visitors one continuous cultural program throughout the day.
The carpet
An arrival sequence designed frame by frame, flash by flash.
The palace
Screening halls and jury rooms tuned to premiere acoustics.
The open air
Desert and corniche cinemas under real stars.
The awards night
Stagecraft, broadcast and the envelope moment, rehearsed to the frame.
The press wall
Backdrops, light and logistics for a thousand flashes a minute.
The city takeover
Façades, wayfinding and fan zones that turn a town into a festival.
A cinematic city is infrastructure, not scenery — and the Kingdom is building it for keeps: studios, backlots and festival houses from AlUla to NEOM to Riyadh’s red-carpet season. The House of Ci delivers that ambition end to end — the streets the camera believes, the stages that hold the light, and the premiere the world watches.
The set is struck. The story is forever.
Cinematic Set & Festival Production · House of Ci
Saudi culture, through nineteen solutions
From Diriyah and AlUla to the cultural stories of Saudi Arabia, House of Ci connects pavilion design, cultural programs, performances, hospitality, gifts and printed materials through its existing solutions.
Setting a cinematic city — or just one perfect scene?
One conversation maps your production — backlot, stage and premiere — to the whole house.