Integrated Branding Solutions · a signature House of Ci service
Where identity becomes environment.
At Cedrus International® House of Ci we do not simply shape interiors — we create meaning. The rooms we deliver become the living embodiment of your brand: the values written in the brand manual are the values a visitor feels at the threshold, at the reception desk, in the boardroom and on the way out.
Too often, branding and interior design are treated as separate disciplines, executed by disconnected teams with fragmented visions. In our house they are two voices singing the same song. Strategists, brand architects, interior architects, engineers and builders work under one roof, across ten cities, including Riyadh — so the identity we define is the space we build.
years of practice
linked solutions
cities, one house
accountable team
I · Brand first
Branding: the foundation of space.
Whether you are launching a new venture or reimagining an established presence, we begin before the first drawing — with the DNA of the brand: its values, its personality, its ambition and its voice. Our strategists, brand architects and designers define or refine:
Positioning & purpose
What the brand stands for, whom it serves and why it deserves a place — the sentence every later decision must obey.
Visual identity
Logo, color, typography and grid systems, drawn to live on a business card and on a twelve-meter wall alike.
Verbal identity
Tone of voice, tagline and messaging — in English and in Arabic — so the brand speaks the same way it looks.
Naming & narrative
A name that can be said, registered and remembered, and a story that gives the space something to tell.
Guidelines & applications
The brand manual, stationery, uniforms, vehicles, digital templates — every application specified, not improvised.
Packaging & signage
Boxes, bags, labels; fascia, totems, plaques and wayfinding — the brand at hand-size and at street-size.
Digital & spatial expressions
Screens, media walls and motion identity, drawn with the architecture rather than hung on it afterwards.
The brand in space
The manual’s last chapter and our first: how the brand behaves in a room — its light, its materials, its silence.
II · From manual to material
Design in complete harmony.
As the project moves into interior design, the brand becomes our guide. It speaks to the materials we choose, the lighting moods we create and the flow of movement through the space. There are no silos: our interior designers work in tandem with the brand team, so strategy becomes atmosphere, concept becomes experience and vision becomes space.
Bold and forward-looking
The room answersMetallic finishes, kinetic layouts, intelligent lighting and a reception that moves.
Artisanal and boutique
The room answersNatural textures, curated imperfection and storytelling details you can touch.
Heritage and authority
The room answersStone, symmetry, deep color and a measured threshold that slows the step.
Warm and hospitable
The room answersLow light, soft acoustics, the scent at the door and a seat that is always waiting.
Precise and trusted
The room answersClean light, quiet wayfinding, calm palettes and nothing that needs explaining.
Proudly Saudi
The room answersNajdi geometry, palm and stone, a majlis at the heart and a name written beautifully in two scripts.
Marquetry · Wood geometry · Brass · Metal — a palette is a promise, and we keep it in material.
III · Immersion
From identity to immersion.
What does it mean to truly experience a brand? It means walking into a space and immediately feeling what the brand stands for. Everything — from the first glance at the façade to the softness of the seating — reinforces one singular, powerful identity.
A space that smells like your brand.
Scent, air and material chosen together, so the first breath is already yours.
Sounds like your brand.
Acoustics, music and the hush of a corridor tuned to the voice on the page.
Moves like your brand.
Wayfinding, thresholds and the path from door to desk drawn as one gesture.
Lives and breathes like your brand.
Light that changes with the day, screens that speak your language, rooms that age well.
IV · Where the brand lives
One identity, six doors of the house.
Integrated branding is not a department; it runs through the solutions of the house. Each door below opens on work where the brand was designed and built by the same team.
V · How it runs
From first conversation to last key.
Six stages, one team, one calendar. The brand is defined before the space is drawn, and the space is built by the people who drew it.
Listen & audit
Your business, your audience, your competitors, your site — walked and measured before anything is drawn.
Define
Positioning, purpose, naming and narrative, agreed in one document that every later decision obeys.
Design the identity
Visual and verbal identity, bilingual where the Kingdom asks for it, with guidelines written for a building, not only a screen.
Translate into space
Concept, materials, light, wayfinding, furniture and media — one price and one calendar fixed before the details.
Build & install
Fit-out, joinery, signage and media by our own site and workshop teams, with night works where your business cannot pause.
Live & care
Launch, handover of the manual and the FF&E specifications, and a house that still answers the phone a year later.
Whether for a boutique workspace, a hospitality destination, a cultural pavilion or a corporate headquarters, we design brand and space as one. Your brand deserves more than a logo or a color scheme. It deserves a home — a stage to perform on, a world to inhabit. That is what we create.
Special · Saudi Arabia
We are global, and at home.
From the mud-brick lanes of Diriyah to the glass of KAFD, Saudi brands are writing a new chapter — and asking for spaces that speak it. Our Riyadh office, the Middle East regional office of the house, delivers integrated branding solutions across the Kingdom: bilingual identities, Najdi-rooted interiors, signage and pavilions engineered to the Saudi Building Code. The same standard travels with our studios in Dubai, Beirut, Paris, Milan, Barcelona, London, Los Angeles, Bogota and New York.
VI · Questions
Integrated branding solutions — questions we are asked.
What are integrated branding solutions?
Brand strategy, identity and spatial expression delivered by one team. The brand is designed for the space it will inhabit, and the space is designed and built to carry the brand — one route instead of an agency, a designer and a contractor who have never met.
Do you create brand identities from scratch, or only apply existing ones?
Both. We define positioning, naming, visual and verbal identity and guidelines for new ventures, and we refine established brands that are moving into a new headquarters, hotel, clinic or showroom.
Can you rebrand an office, hotel or showroom without closing it?
Yes. Because our own teams build what we design, we phase the works, pre-fabricate in the workshop and install at night, so the brand changes while the business keeps its doors open.
Do you provide branding solutions in Riyadh and Saudi Arabia?
Yes. Riyadh is our Middle East regional office. We create bilingual Arabic and English identities, design interiors rooted in the Kingdom’s culture and engineer signage, pavilions and fit-outs to the Saudi Building Code — and we deliver the same service in ten cities worldwide.
How long does a branding and interior project take?
An identity typically takes six to ten weeks; the space follows a calendar we fix with you before the details, together with a single price, so the design never outruns the budget or the opening date.
How does the brand stay consistent after handover?
You receive the brand manual, the application templates, the signage and FF&E specifications and a house that remains accountable — so the next branch, the next pavilion and the next campaign speak the same language.
Saudi culture, through nineteen solutions
From Diriyah and AlUla to the cultural stories of Saudi Arabia, House of Ci connects pavilion design, cultural programs, performances, hospitality, gifts and printed materials through its existing solutions.
Begin
Let’s build the brand you will step into.
Launching something extraordinary, or ready to give an established brand a new voice — one that resonates in every corner of its environment? Wherever you are in the journey, bring us the brand. Together, let’s turn identity into atmosphere. Let’s make space speak.
info@Ci.Design · +1 202 524 1794 · Riyadh · Dubai · Beirut · Paris · Milan · Barcelona · London · Los Angeles · Bogota · New York