The Kingdom’s day.


On 23 September, Saudi Arabia marks its 96th National Day. For a house whose home is the Kingdom, this is not a date on a calendar — it is the day the ground beneath all our work celebrates. From everyone at the House of Ci: happy National Day.

23 September · National Day
96
years of one Kingdom.

From the unification of 1932 to Vision 2030 — one name for one land, and a future being built in the very cities where this house works.

The official identity of the 96th National Day

Saudi National Day 2026 — the official logo: عزّنا بطبعنا, Our pride is in our nature

“Our pride is in our nature.”

Geometric lettering framed by the squares of traditional Saudi weaving — the Kingdom’s identity for its 96th National Day, created by the General Entertainment Authority and shared with every house that celebrates.

#عزنا_بطبعنا#اليوم_الوطني_السعودي#SaudiNationalDay

The road of the Kingdom

1727
Diriyah
The First Saudi State is founded on the banks of Wadi Hanifah.

1824
Riyadh
The Second Saudi State makes Riyadh its capital.

1902
Masmak
King Abdulaziz reclaims Riyadh and begins to gather the land.

1932
Unification
On 23 September the Kingdom of Saudi Arabia is proclaimed — one name for one land.

2016
Vision 2030
A national blueprint for the decades ahead is announced.

2030
Expo · World Cup
Expo 2030 in Riyadh, then the FIFA World Cup 2034 across the Kingdom.
The towers of Riyadh lit in green for Saudi National Day

The night
The night the city turns green.
Chapter I · The colour of the day

A country wearing one colour.

There is a night each September when Riyadh changes colour. The towers trade their whites and golds for green, flags run the length of the boulevards, and the city that spends all year building its future stops for one evening to look at how far it has come. A national day is, in its way, design at national scale — streets, skylines and stages all wearing one colour, one story told by a million lights at once.

That is why this day means something particular to the house. The Kingdom is not a market to us; it is the ground floor of the whole building. Our studios draw for Riyadh’s skyline, our engineers answer to Saudi codes, our event teams build the stages where the country’s milestones are celebrated — and on the morning after every National Day, we go back to work on the very future the fireworks were about.

The Saudi face of the House of Ci towers, lit green, at Riyadh Digital CityGreen-lit towers reflected on the foyer floor of Riyadh Digital CityGuests among the green-lit towers at the French-Saudi Business Forum

Riyadh Digital City, November 2025 — the Saudi face of the tower the house built for the French-Saudi Business Forum. Read the making of that stage →

Chapter II · Our nature

Six traits, one pride.

This year’s National Day identity is built on six traits of the Saudi character — each with its own colour, its own symbol and its own line. We recognise every one of them in the people we build for, and with.

عزّنا بكرمنا
Generosity · الكرم

The dallah, the finjan and the palm fronds of a welcome — hospitality that begins before the guest arrives.

عزّنا بأصالتنا
Authenticity · الأصالة

The family tree and the strand of DNA — values handed down, a heritage carried forward whole.

عزّنا بجودنا
Exceptional giving · الجود

The mabkharah and the oud — a culture of giving and gratitude that perfumes every meeting.

عزّنا برؤيتنا
Vision · الرؤية

Vision 2030 woven into Al-Sadu — a future drawn without letting go of the roots.

عزّنا بشجاعتنا
Courage · الشجاعة

Al-Ajrab, the sword of Imam Turki bin Abdullah — the courage that kept the land whole and safe.

عزّنا بهمّتنا
Determination · الهمّة

Tuwaiq and the Najdi door — “the ambition of the Saudis is like Mount Tuwaiq.”

Traits, colours and symbols from the official Saudi National Day identity by the General Entertainment Authority — gea.gov.sa/nd →

Chapter III · Three portraits

The founder, the King and the Crown Prince.

Walk into any room of state in the Kingdom and three portraits watch over the conversation: King Abdulaziz Al Saud, who gathered the land; King Salman bin Abdulaziz, who leads it; and Crown Prince Mohammed bin Salman, who is drawing its future. Ninety-six years sit between the first portrait and the last — and every project this house builds in Saudi Arabia is, in some small way, part of that line.

A meeting room in Riyadh beneath the portraits of King Abdulaziz Al Saud, King Salman bin Abdulaziz and Crown Prince Mohammed bin Salman

Riyadh · November 2025
Beneath the portraits of King Abdulaziz Al Saud, King Salman bin Abdulaziz and Crown Prince Mohammed bin Salman.

From the House of Ci

كل عام والمملكة بخير


May the Kingdom be well, every year
Chapter IV · The Kingdom of the house

Six places we call home.

From the mud-brick lanes where the story began to the towers where it is being written, the Kingdom is where this house draws, engineers and builds.

Aerial view of the Riyadh skyline by day
RiyadhThe capital
A lantern-lit passage in Diriyah
DiriyahWhere the story began
A mud-brick fort of the Najd
NajdMud, palm and stone
Elephant Rock in AlUla at night
AlUlaThe open-air museum
The Jeddah corniche on the Red Sea
JeddahThe Red Sea gate
A Najdi house in Diriyah at dusk
DiriyahThe Najdi house
Vision 2030
The morning after the fireworks, the work resumes.

Vision 2030 is the Kingdom’s promise to itself — and the drawing board of this house. Expo 2030 Riyadh, the Road to the 2034 FIFA World Cup, NEOM, Diriyah, AlUla: the House of Ci designs, engineers and builds inside that promise every day.

2030
Expo · Riyadh
2034
FIFA World Cup
19
Solutions, at home in the Kingdom

To our clients, partners and friends across Saudi Arabia — in Riyadh, Jeddah, AlUla, NEOM and every city in between — thank you for letting a house of nineteen solutions take part in the most ambitious chapter any country is writing right now. The green on the skyline tonight is the same green on the drawings tomorrow morning.

And if your own celebration needs a stage — a pavilion, a facade of light, a night the city remembers — that is quite literally what this house does.

Celebrate with the house.

National moments, brand pavilions, festivals of light — designed, engineered and built by one team, at home in the Kingdom.

Saudi Arabia · Vision 2030 →

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