From Expo 2030 to World Cup 2034.
For three days in November 2025, the French-Saudi Business Forum brought the ambitions of two countries into one hall at Riyadh Digital City. Business France asked the House of Ci to give the Forum its stage — the scenography, the booths, the visual identity. This is how it was made, phase by phase, from an empty ballroom to a foyer of light.
The event: the French-Saudi Business Forum « From Expo 2030 to World Cup 2034 ». The dates: 23–25 November 2025. The venue: Riyadh Digital City, Riyadh. Under the banner of Business France and the Embassy of France in Saudi Arabia. The house’s scope: scenography, exhibition booths and visual identity — designed, engineered, fabricated and installed by one team. Art direction: Jane Jbara. Recognition: a letter of thanks from Business France, kept in full in the Journal.
Load-in day at Riyadh Digital City.
A ballroom with nothing in it but carpet and possibility; crews in yellow, trucks in the lobby, the first truss carried across the floor. Every stage has a morning like this — the house’s job is to make sure no one at the Forum ever imagines it.
Two days measured in millimetres.
The stage rig rose under scaffold while the towers arrived in pieces — white legs converging in the foyer, panels fitted by hand, the colours of the Embassy of France going up beside them. Engineering measured in millimetres, so that three days of diplomacy could be measured in handshakes.
Then the current went on.
The towers glowed blue, white and red on one face and Saudi green on the other; the branding wall carried the Forum’s name from Expo 2030 to World Cup 2034; the ballroom filled with chairs facing a screen that would soon carry two anthems. This was the room Business France wrote about.
“The creativity, artistic vision and technical excellence showcased by CI DESIGN played a decisive role in the success of this flagship event.”
Scenography, exhibition booths, and visual identity — the House of Ci. Art direction — Jane Jbara. Fabrication, engineering, and installation — Ci workshops and site teams. Client — Business France, with the Embassy of France in Saudi Arabia. Venue — Riyadh Digital City, 23–25 November 2025.
From the first workshop cut to the final lighting test, Rabih Ela, founder and CEO of Cedrus International® House of Ci, remained personally present and involved throughout—overseeing every detail to ensure the project was realized exactly as envisioned and delivered to the highest standard.
Give your forum a stage.
National forums, ministerial summits, brand pavilions — designed, engineered and built by one accountable team, from first sketch to show day.
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