Three days. Two nations. One stage.
On 23, 24 and 25 November 2025, Riyadh Digital City held the French-Saudi Business Forum under a title that is also a road: From Expo 2030 to World Cup 2034. Ministers, ambassadors and delegations from both countries came to talk about the decade ahead — and Business France asked the House of Ci to build the room they would talk in. What follows is that room, from the first empty hall to the last lit tower.
Expo 2030 Riyadh on one horizon, the FIFA World Cup 2034 on the other — and a Forum built to walk the distance between them.
Every forum needs a symbol to stand under.
Ours was a tower — the silhouette of Paris redrawn as a lattice of Riyadh: its skyline, its palms, its geometry laser-cut into white panels and lit from within. By day it read as sculpture. By night the panels turned blue, white and red on one face and Saudi green on the other, and the foyer became the most photographed room of the Forum.
Six colourways, one silhouette.
Before a single panel was cut, the tower lived as a 3D model in the studio: a laser-cut lattice of Paris and Riyadh, tested in six colourways — sand for the day, white, blue and red for the French face, green for the Saudi face, and a blush for the evening. The model already carried its own screen and seating; the booth you see in the photos below is the one that left the screen.
A floor for French innovation.
Around the tower the house laid out the floor: a run of white booths for the French delegation — the Booster Grow Global 2025 companies among them — a press wall carrying every partner’s name, and a wall that simply said Make it Iconic. Business France would later single out the booths for their clarity, coherence and visual impact.
Two days before, the room was empty.
A ballroom with nothing in it but carpet and possibility. Then a scaffold, a stage rig, trucks in the lobby and a tower arriving in pieces — panels fitted by hand, the colours of the Embassy of France going up beside them. Slide through the build; it is the part of the Forum no guest was meant to see.
Then the doors opened.
Two ministers at one podium, panels under the lights, roundtables ringed with small flags, agreements signed on a stage that had not existed seventy-two hours earlier. For three days the room did what it was built to do: it held the conversation.
“The creativity, artistic vision and technical excellence showcased by CI DESIGN played a decisive role in the success of this flagship event.”
The team that drew, built and lit the room.
The House of Ci kept its own corner of the foyer — and its founder on the floor, greeting every guest who stopped by.
Scenography, exhibition booths, and visual identity — the House of Ci. Art direction — Jane Jbara. Fabrication, engineering, and installation — Ci workshops and site teams. Client — Business France, with the Embassy of France in Saudi Arabia. Venue — Riyadh Digital City, 23–25 November 2025.
From the first workshop cut to the final lighting test, Rabih Ela, founder and CEO of Cedrus International® House of Ci, remained personally present and involved throughout—overseeing every detail to ensure the project was realized exactly as envisioned and delivered to the highest standard.
Give your forum a stage.
National forums, ministerial summits, brand pavilions — designed, engineered and built by one accountable team, from first sketch to show day.
Events & experiential production → · Exhibitions & pavilions →